Screenshot 2022-08-30 at 08-31-23 Google Business Profile - Get Listed on Google

All About Google Listings. (WHY?)

Is Google My Business Worth It?

How You Can Make The Most Of Your Google Business Listing & Rank Higher Locally (Updated for 2022)

Optimizing your Google My Business page takes time and effort, and keeping it updated takes even more. Is all the effort worth it?

Regardless of whether you are a local, regional, national or international company, the simple answer is YES. Local search is an integral element of a comprehensive digital marketing campaign, and Google My Business is a huge and ever-growing factor.

Google My Business Listings: The Basics

It’s important to note that even if you don’t want to bother, chances are that someone else will. This may shock some, but you don’t have to be a business owner – or even an employee – to create a Google My Business (GMB) listing. Anybody with a Google account can make one from scratch or update an existing listing. So you’re in the game, whether you want to be or not.

Also, keep in mind that this is free advertising for you from Google, and that’s never a bad thing. Yes, much of this traffic will be branded search, but anything you can do to make your company easier to reach is helpful, especially if you run a local business that serves people at your location.

And, if you do everything with your listing correctly, your business will start showing up in service- or product-specific searches AND potentially competitor-branded searches.

How does Google use GMB listings? In a variety of ways:

  • As a credibility checkpoint (a physical location carries much weight within their algorithm)
  • As a basis for contact information
  • To provide important information quickly, in a standard format
  • As a collection point for reviews
  • As a dialogue flashpoint
  • For simplified mobile access
  • As a reference point to related websites

A recent statistical review revealed that 46% of all Google searches are seeking local information. Might as well give the people what they want, and appease Google at the same time.

The REAL Reasons You Want to Maximize Your Google My Business Listing

One of the first steps we take with new clients is to review and optimize their GMB listing – regardless of the size of the company. Obviously, if GMB were simply a platform for branded search and/or small local business, we wouldn’t waste time with this effort.

So why do we? The #1 reason is simply because Google places importance on it. And the importance seems to be growing – fast. Anything Lord Google finds important automatically becomes mission critical for us. If you’re maximizing your listing, you take up the most possible space in your hyper-local service area. If you aren’t taking advantage of your listing, you may fall behind as competitors garner more reviews, upload more photos and expand their list of official services/products offered.

Other Important Considerations:

Local 3-Pack

Ranking High In Google Local Map Pack | local advertising advantages of Google My Business

No, having a GMB listing doesn’t guarantee you a spot here, but it’s a big factor. Leverage the odds and optimize the heck out of that thing with 3-pack placement as a goal. The traffic you’ll get is well worth the effort.

Google Maps

A completed GMB page is vital for local map search. Google uses this data to feed Maps, and considering the fact that proximity is a key factor for local search, this is a vital component of a comprehensive local search campaign. Having up-to-date hours & NAP (name, address, phone) data will ensure you’re doing right by your current and potential clients, which means you’re doing right by the algorithm.

The Roll-Up Effect

A fully-optimized – and well-maintained – GMB listing leads to better map placement and possible 3-pack placement, which all has a “roll-up” effect on overall organic search listings. That’s why these listings are important for companies that aren’t only local. When you optimize this piece of the puzzle, it can boost your actual website, too.

What Regular Updates Do I Need To Make?

Posts

Is Google My Business free? Yes, so take advantage of it! It will help your company stand out, and help separate you from your competitors.

One of the most important components is Google Posts. These are short, 100-300 word posts, along with a photo or video. You can dress up your posts with call to action buttons that lead visitors to pages on your site. These are organic clicks that will help your overall site metrics, not to mention directing traffic to high-converting pages.

UPDATE: previously, Google Posts disappeared after 7 days. It appears that Google has made an update, and posts stay put indefinitely.

You have lots of options when it comes to Posts. You can promote events, present special offers (see below) or simply highlight something you do with a variety of call to action prompts. The best part? By adding a new post at least once a month, you can control the messaging surrounding your brand on a local level.

Offers

Offers can be huge for your listing – a recent check showed that one of our clients’ offers received triple the clicks than any other post this year. The only quirk about offers is where to find them with the admin panel! We got you: when you click on Posts, there’s a subtle menu bar at the top of the page. You can access Offers from this menu.

Images

There is currently a limit of 2,000 on GMB images, and most people aren’t likely to hit it. It’s unclear the extent to which updated images affect search rankings, but considering that image search is an important part of Google search, it’s safe to say you should add images whenever you can. And hey – people love to look at pictures, and they tell the story of your company in ways that words cannot.

The more new photos you have (whether you uploaded them or a customer did) the better.

Reviews

Yes, reviews matter. Just take a look at Amazon, and the products that sell the most – they are typically the highest and most rated. When you add in the fact that Google puts great emphasis on reviews, it justifies the extra effort you’ll need to make here. Just don’t try to take the easy route, and make up reviews or pay people to do them. You will be found out, and your site will suffer. And if someone trashes you online, respond in a thoughtful, timely manner to protect your brand’s reputation.

GMB also creates a nice little URL for you to share to happy clients. Rake in the 5-star reviews and become the community leader.

The Unknown

The importance of Google My Business is much more than posts and images. It’s a critical asset to your entire digital marketing strategy. In reality, having an optimized GMB listing plays a bigger role than we think it does.

I love a good conspiracy theory, so here’s one for your next social gathering (if they are sad and dorky, like mine). Google is up to something bigger here, and I think GMB is just the tip of the iceberg. Up to this point, GMB is completely free, but I think those days are numbered. And when you add in the fact that GMB also includes a website builder, the plot thickens.

Just think: If Google controls the platform, they control the amount of organic search SEO influencing that can be done. That leaves only one alternative: AdWords. Cue the diabolical laughter…

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Why is Branding Important to a Small Business?

Why is Branding Important to a Small Business?

Whether you are a physiotherapist, bespoke cake artist, retailer or any other small sized business, branding is crucial to a lucrative marketing strategy. In this article, we will let you know all about branding why it is important for a small business.

What is Branding?

Branding is the promotion of a company and/or product by creating a name, symbol, and distinctive design. This should represent your company’s ethos and mission statement. Your design should be easily identifiable and distinguished from other services available. This can then make it a clear decision for the audience as to why you are the better choice when comparing services.

The emotional relationship between you and your customer can be represented through your brand identity. Your business personality can be highlighted throughout all aspects of a business, from a logo to all social media accounts. The branding should be an honest depiction of the company, what you stand for and how you want this to be perceived. This can equate to new business or increased brand awareness.

Company Identity

A professional and memorable brand should start by creating a logo. This will become the ‘face’ of your business. It is important that the logo is used consistently on all promotional products and on your website through to all social media pages.

Keeping your customer in mind is crucial. What are their needs and wants? How can you address these? Your brand identity is the first thing your customers will see. In order to connect with them, it is important, to be honest, and authentic. Customers will, therefore, feel cared for and will care back. When customers then buy your service they will feel they buy into a brand they connect with on a personal level.

Build Brand Loyalty and Trust

A strong, consistent strategy with a professional brand identity can help a boost the value or your business. This can build trust with potential and existing customers, by giving the company more prestige within the industry. Being easily identifiable makes it easier for customers to remember, recognize and recommend you and your services.

Potential customers will feel at ease when reaching out to a business this is professionally branded. This will mirror the way the business is handled and gives off the impressions that the creator is an industry expert.

Stand Out, Get Ahead of Competition and be Consistent

The companies identity creates an overview of any products and/or services offered. Alongside this, advertising is also a crucial element. When advertising it is important to carefully consider the medium and target audience you want to reach. The logo can also be applied to products such as presentation folders, posters, packaging etc. This helps to easily and subtly spread the word, whilst standing out from competitors who may not have realised this is an option.

Branding Inspires Employees

Employees will have pride in their work and what they do if they have a good understanding of the mission statement. Consequently, they will then be more likely to work towards the same goal that the business owner has set. A strong brand identity which is reputable with the public can also result in employees feeling more fulfilled and proud. Therefore, they enjoy their roles to a higher standard.

A Fresh Approach to Branding

In conclusion, understanding your business ethics and unique selling points will help us to establish which design and branding service will suit you best. We are always happy to have a chat, to help discuss any of our graphic design services. Please contact us to see how creating a brand identity can help improve your business and captivate your target audience.

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Facebook ads or Google. Which One

The Difference Between Facebook Ads and Google Ads

Digital advertising through Facebook and Google are both effective ways of targeting potentially untapped or relevant audiences but with similar, yet slightly different methods. When used alongside each other, a strong online marketing presence can be established for your company. But why would businesses use either?

Google and Facebook ads are budget-friendly, fast and effective methods of reaching people online who have in some way expressed an interest in a product, service or topic related to your advertisement. Using the platform-specific dashboards to outline and define the parameters for your budget limitations, potentially significant keywords, location targets and demographic preferences helps to define your requirements and strategy for the ad campaign, as well as increase your chances of achieving your goals. Whether your aim is to increase traffic levels to your website, sell products, services or push downloads of your app, there is ample opportunity to focus your advertisements to achieve results.

Why would I run a Facebook Ad?

Facebook uses its knowledge of its users to push advertisements to people who it believes may have an interest in the contents of your advertisement. When a Facebook advertisement is set up, a number of parameters are offered, allowing you to define your budget, key information to help Facebook understand the kind of people you are hoping to market to, and further distinctive information, such as whether you would like to focus on a specific geographical location and or have an ideal demographic.

The key is that Facebook uses your specifications to push your adverts to people it feels would be a good option to sell to. Usually these users have expressed some form of interest in something related to your advertisement, or meet your preferred criteria. The criteria set may be based on a keyword, group, activity, or interest the user has defined or subscribed to on their profile, or they may have expressed interest in similar products and services online previously. The important thing to note is that Facebook Ads are targeted to profiles of some relation to the contents of or criteria set for your advertisement.

How are Google Ads different to Facebook Ads?

The difference is Google sells to its users based on their search queries. Google Ads are pushed to people searching for something that Google’s algorithm believes matches your Google Ad content. Your ad will then display in a prominent, relevant position to the reader with the aim to attract them to your advert. You then pay per click (PPC) on the advertisement.

Google Ads are slightly more complicated than Facebook Ads in that there are multiple types of Google Ads that are positioned in different key locations depending on the type you choose:

Display ads

Ads that display on videos, websites or online articles as users are browsing.

Search ads

Ads that display in The Google Search Network (websites and apps which display ads beside their content or beside search results).

App ads

The goal with Apps is to gain and maintain active users. Promoting your app on Google Search, Google Play, Youtube and as many platforms and websites as possible is ideal, making it easy for viewers to click the advert and be brought to where they can directly download the app.

Video ads

Often played before, during and after Youtube videos, or in the Google Display Network, video content is increasing in popularity online and is an excellent form of campaign marketing materials for capturing audiences attention.

Understanding the difference between these Advertisement specifications and choosing where best you would like your adverts to focus is an important decision to make. Consider your needs, aspirations and the audience you hope to reach and choose your advertisement strategically. If you feel you may need some help to determine the best strategy to meet your needs and requirements, contact fresh online here for a commitment-free conversation about how we can help you.

What other factors does Google Ads take into account?

Search Intent

Search intent is a clarifying factor for Google. If the search term queried is transactional in its wording, this means that the search query expresses an intent to purchase a product or service. This helps the algorithm to define if your advertisement is the most relevant result to display alongside the SERPs (search engine results pages) or within another video, article or website.

Rank

Google does not necessarily dedicate space entirely for one individual ad. It may show a series of ads in succession, and to decide what order and whether your ad is the most appropriate ad to display, Google processes the ad options in Ad Auction. Ad Auction does not work like an auction in the sense that it is not swayed by financial incentive. It calculates the ad rank and position in the order of advertisements it will display by determining the quality of your ad content, and landing page, as well as its relevance to the search query and keywords used within the query. Because this process is based on your relevance and quality rather than the size of your organisation, you can rank highly in Ad Auction regardless of how new or small your company is at present.

Device Type

If a person searches a query on their mobile phone or tablet device, the advertisements that will show are ads and websites which are optimised for this particular device type. The same goes for computer searches; if your ad is focused on mobile or tablet devices, it is less likely to appear for a search query on a computer as it is less suited to this type of device.

Ad Rotation

If you have multiple active Ads running at the same time, Google has to determine which ad would be best to show, either in a Rotate or Optimize setting. Rotate setting means that your active ads are presented on an equal basis across Ad Auctions, whereas Optimize setting means that Google can decide which Ad is best suited for winning a high rank in the Ad Auction.

Which is the best option?

Ideally, the best strategy would be to use both. By taking a structured process to utilising both advertising platforms, you can take a more holistic approach, capturing audiences who are actively searching for something relevant to your advertisement as well as audiences who have expressed interest in topics, products and activities similar to the contents of your ad campaign. You can tell Facebook to market to people who look a certain way, meet specific personal criteria or have previously identified with related personal interests, while your Google Ads focus on previous or current active search queries.

Google’s system is a more direct approach as users will have actively sort out something related to your ad, but Facebook’s method of placing your ad in front of a range of people it believes may potentially take an interest is just as beneficial.

If you have to choose between them, neither is better than the other per se. The difference between how they target users can define whether you feel one would meet your objectives better than the other.

To run Your ads perfectly, You need a perfect team. That’s where Mighty Coders Uganda slides in

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Essential Pages every website must have

When thinking about building a website, there are lots of factors you need to consider. One of the most common questions from small business owners is “What pages should I have on my website?”. When deciding on your website’s content, it’s first important to think about your site visitors and what they will expect to find. Having a clear idea of why your customers are on your site and their end goal will be essential. In this article, we look at some of the must-have pages for your website and explain why you need them.

Homepage

The homepage will likely be the first page your visitors see. It should be compelling enough to catch their attention and entice them in to view the rest of your website. Having an eye-catching ‘hero’ image or slider at the top of the homepage is one way of drawing your visitors in. Alongside this, you should include a brief introduction, a summary of your services, a call to action, and a way to get in contact. It’s also common to include your mission statement and any testimonials you have from clients. Whilst having a nice looking homepage is great. It’s also important to bear in mind that having a lot of content, especially images, can slow your website down. Most users won’t stick around longer than 15 seconds if your website fails to load, or doesn’t provide the information they’re seeking.

About Page

The about page will normally include a longer description about who you are or about the company. This is where you can describe your ethos and the history of the company, for example. Explaining what makes you different from the competition will often convince visitors to stay on your website or make a purchase from you. This is especially true if they can connect with your brand culture and principles. It’s a good idea to showcase any achievements or accreditations the company has received and bios for staff or employees. This will create a more personable experience for your customers.

Services / Products Page

You will want to dedicate a page to showcasing your products and/or services. You should begin with a summary of each offer. If you have multiple services or products, you may want to filter them down into sub-service/product pages and categorise them. In either case, it’s important to include a clear description of what your customers can expect when choosing to use a service or product you sell and explain what stands you above the competition. Finally, you will want to have a call to action such as a button where your customers can click to contact you or complete the order.

Case Studies / Clients / Portfolio Page

Would you buy from a business without seeing any examples of what they did or sold? Providing examples of the work you’ve previously done is a great way of converting visitors into customers. This could be in the form of case studies for your clients, describing the brief, challenges and outcomes you had. Or if you work within the creative industry, then a portfolio page may be more suited. Usually, this will be very visual, consisting of mostly photos that would detail each case when navigated through. Again it’s good to explain the challenges and outcomes so visitors can relate to their own requirements.

Blog / News Page

A blog is a great way to engage with your customers or potential prospects. It gives you a chance to answer common questions, share information on new products, industry trends, company news, or provide some expertise. Having a blog is a great way to market your business and can help increase SEO rankings and conversions. However, failure to keep it updated could have adverse effects on your brand and search engine presence.

Contact Page

There’s no point having a great website if your customers can’t find a way to get in contact with you. This is where your contact page comes in. Typically you want to include your phone number, email address, mailing address, social media channels, and your opening hours. It’s also common to include a contact form that sends an autoresponder message or general information back to the enquirer. Whilst it is vital to have a clear and easily accessible contact page, you should also include your main contact information in places such as the footer and/or header of your website.

Privacy Policy

With data protection regulations becoming more stringent, a privacy policy is a must-have page on any website. It needs to outline what data you collect from visitors to your site and how it is shared, stored and processed. It’s also important to let site users know how they can obtain a copy of all the data that your website collects from them.

Just as important as a privacy policy page is a terms & conditions page. This page will explain the rules that visitors must abide by when using your website. You will want to include how your website functions and the rules and guidelines underlying its use. It should also include information on which country’s law governs the agreement, an intellectual property disclosure or copyright laws in place and a clause explaining that you’re not responsible for any links to third parties.

A Fresh Approach to Web Design

At Mighty Coders Uganda, we can build websites to suit any businesses requirements. Whether you require a brochure website, some additional functionality or an online shop, we can help you plan the pages for your website. We build beautiful modern websites for all types of small businesses.

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Qualities a Good website should Have

No single aspect of marketing is more important than a quality website, your organization’s front door. A “good” website isn’t good enough to break through and to convert users into engaged customers and brand ambassadors. What you really need is a great website.

Thousands of pre-made templates and themes make creating a website easy—if all you want is a simple, off the shelf website that looks professional enough to give business a basic start. But to differentiate in today’s competitive landscape, you need a website as unique as you are.

So, what makes a great website?

1.   Well Designed and Functional

Your site reflects your company, your products, your services and ultimately your brand. So it’s important to be visually appealing, polished and professional. Allow white space, uncluttered layouts with quality photographs and graphics look and let your message shine through. 

Equally important, the site must work quickly, correctly and as expected. Build to web standards, proofread rigorously and test regularly for problems with speed or functionality. Every page should always be fast and functional, because any of them could be a potential customer’s first or only impression. Broken, slow, or poorly constructed areas will leave your visitors frustrated and encourage them to leave.

2.   Easy to Use

Site visitors are always in a hurry. Don’t make them work for information. User Experience (UX) plays a key role in helping visitors use, understand and stay on your website. Create obvious, logical navigation with clear hierarchy. Use consistent layouts and visual cues for functionality across the site.

Your site should satisfy both ‘searchers’—coming for something specific, and ‘browsers’—just looking. Help users accomplish their tasks quickly with onsite search, and keep them engaged by suggesting related content and minimizing dead ends.

3.   Optimized for Mobile

Today there are no excuses, your site must look great and work well on any platform. The growth of mobile and tablet devices is not slowing down and you just don’t know what your next visitor will be using. Optimizing for mobile will improve both the experience of your visitors and your SEO Rankings.

4.   Fresh, Quality Content

Be succinct, interesting and new. Use language that makes sense to your audience—avoid jargon, corporate speak and acronyms. Explain your “Why.” Visitors have short attention spans: spell correctly, be accurate, be relevant and update regularly. Blogs and social media updates are great ways to add fresh content, which keeps visitors returning and helps SEO strategy. Yes, keeping things fresh requires a bit of investment. No, you can’t do without it.

5.  Readily accessible contact and location

Your audience won’t chase you down. Make it easy to engage, offer multiple points of contact: phone, email, social media and maybe an easy-to-use contact form. A Google map is a bonus. Above all, ensure that this information is readily available on an easy-to-find contact page—if not every page of your site.

6.   Clear calls to action

If your site asks nothing of visitors, they will surely do nothing. What is the purpose of your site? Is that purpose clear to visitors? Even informational sites want visitors to read and share articles, follow the company on social media, download toolkits, join mailing lists or learn more about the organization. Include an ask on each page.

7.   Optimized for Search and the Social Web

It’s not enough to build a nice looking website that’s easy to use. It needs to earn traffic. Otherwise, all that effort in design, UX and content development will be for naught. There are hundreds of rules and guidelines for effective search engine optimization, so here are a few to start with:

  • Use page titles and meta tags on every page and alt tags on every image.
  • Optimize content on your site to align with words real people search for.
  • Use keywords appropriately in content and links.
  • Use Cascading Style Sheets for layout and keep your HTML code clutter-free.

Make it as easy as possible for visitors to share your content. Social can drive large volumes of traffic and positively impact your search ranking. Don’t forget obvious sharing links (even if they are rarely used in actuality).

With that all said, Mighty Coders Uganda implement all those methods used in a website. Feel free to check our Portfolio and Contact us incase of any Query